Archived: Preen TV Spot




Category: TV

Company Name: Millennium Communications

Client Name: Preen

Product / Service Featured: Preen Extended Control Weed Preventer

Overview:

For 50 years, Preen has been the most trusted name in weed prevention. In the face of highly financed competition, Preen has effectively protected and grown its loyal consumer base. For the 2018 season, with competitive, copycat products entering the market, the brand elevated its advertising to focus on its most powerful product differentiators in a way that laddered up to the emotional benefit to the consumer. The “Weeder to Preener” spot led an integrated campaign that drove sales and increased loyalty – significantly outperforming a competitor with greater marketing spend and shelf space.





Project URL: Click Here
A Long Island Business News Event in collaboration with Vertigo Media Group.